One page per real service
Give each main service its own page: what it is, who needs it, how it works, what it costs or how pricing works, and how to book. Answer the questions customers really ask.
Town pages only where you work
A page for a town makes sense if you really serve it. Include local detail: places you work near, kinds of customers there, local rules or logistics, and nearby towns.
Avoid thin, repeated pages
Pages that differ only by the town name are doorway pages. Google's guidelines warn against them. If you cannot say anything real about a town, do not make a page for it.
Structure
A clear title and heading with the service and place. Short sections. A phone number and a way to book. FAQ answering real questions. Links to related services and nearby areas.
Keep facts true
Do not invent testimonials, statistics or client names. Say what you actually do.
Common questions
How many town pages should I have?
As many as you can write something useful for. A few good pages beat dozens of copies.
Should the pages link to each other?
Yes. Link related services and nearby towns so visitors and Google can find them.
This guide is general information. Search engines change how they work and their guidelines; check Google's current documentation for your situation. Nobody can guarantee a ranking.