Websites & local SEO guides
Plain answers to local SEO and website questions (page 3)
Short guides from the MCC Solutions desk for small business owners. No ranking promises, just what works and what to avoid.
More guides (page 3)
- Website Uptime Monitoring: Set Up Alerts That Matter
- JPEG, PNG, WebP, AVIF or SVG: Which Image Format to Use
- How to Set Up a Favicon for Your Website
- Social Sharing Previews: Open Graph Tags Explained
- Homepage layout: what goes at the top of the page
- How to build a simple website navigation menu
- Calls to action that get clicks on a small site
- How to design a contact page people actually use
- How to write an About page that builds trust
- Should you show prices on your website?
- How to collect and show testimonials honestly
- Photos for your small business website: what to shoot
- Using video on a small business website
- Writing headlines for your website pages
- Copywriting for service businesses: plain words that sell
- Trust signals that make visitors feel safe to contact you
- Web forms that convert: fields, layout and follow-up
- How to build a landing page for a single offer
- Setting up online booking for a service business
- Is live chat worth it for a small business?
- Starting an email newsletter for a small business
- Social media basics for a local business
- Google Ads basics for a local business
- Facebook ads basics for local businesses
- How to set a marketing budget for a small business
- Website contract terms to check before you sign
- Hiring a web designer: questions to ask and what to see
- How to write a website brief for your designer
- A simple content calendar for a busy owner
- Blog topic ideas for a local service business
- How to write a case study for a small business
- How to build an FAQ page that answers real questions
- E-commerce basics: starting an online store
- How to accept online payments on your website
- Legal pages for a business website: a general overview
- Rebranding a small business: a step-by-step plan
- Logo and brand basics for a small business
- Website for a contractor or home service business
- Website for an accountant, lawyer or consultant
- Restaurant website essentials: menu, hours and ordering
- Nonprofit website: donations, mission and trust
- Website analytics and conversion tracking basics
- Call tracking for small businesses: how it works
- Writing website copy for people on phones
- Running seasonal offers and promotions on your site
- Cookie banners and consent for small business sites
- A welcome email sequence for new subscribers
- Writing shipping and returns policies for your store
- How to respond to a negative online review
- Website for a medical, dental or wellness practice
- Website for a local retail shop: online and in-store
- Website for a fitness studio or class-based business
- Text message marketing basics for local business
- How to write your value proposition in one sentence
- Simple A/B testing for small business websites
- Choosing a website platform: builders, WordPress, custom
- Lead magnets for service businesses that attract real leads
- Content audit: what to keep, update or remove
Want help with the work? See our website and local SEO services.