Types of posts
You can usually publish updates, offers and events. An update is a general note. An offer includes a title and dates and may offer a coupon code. An event has a start and end date and works for workshops, open houses or sales days.
Choose the type that matches the message. Dated posts expire, which keeps your listing from showing stale offers.
What to say
Lead with the useful part. A good post answers one question in under a hundred words: what is new, who is it for, and what should the reader do. Examples include a seasonal checklist, a newly added service, a completed project with a short story, or a change in hours.
Add a clear button such as call, learn more or book. Send the learn more button to a page that matches the post, not just the home page.
Images that work
Use a single, clear photo that fits the message. Avoid a block of tiny text on the picture, since the display crops it. Keep the main subject in the center.
Do not reuse the same image for every post. It makes the feed look automated.
Rules to respect
Google restricts certain content in posts, including phone numbers in the text, misleading offers, and some regulated or sensitive topics. Review the current posting policy before you publish anything that looks promotional.
Never post medical, financial or legal claims you cannot support. Do not copy competitors' posts or paste links to unrelated sites. Posts that break the rules may be removed and repeated problems can put the profile at risk.
A realistic routine
Aim for a rhythm you can sustain, such as one post every two weeks. Keep a note on your phone with ideas as they occur: a before and after, a customer question you answered, a tip that saved someone money.
Check how posts perform in your profile's reporting and see which topics draw taps to your phone or site. Repeat what works, drop what does not.
Examples you can adapt
A heating contractor might post a short fall tip: change the filter, clear the vents, and call if the system makes a new noise, with a button to book a tune-up. A bakery might announce a new weekend item with a photo and a pickup deadline. A bookkeeper could post a reminder about a quarterly tax date, pointing to a general page and saying to ask a CPA for specifics.
Event posts suit workshops, open houses and sales days. Offer posts suit a limited discount, as long as the terms are clear and you will honor them.
Rotate formats so the feed does not look like one repeated message. Save the posts you liked in a document, so you can adapt them a year later with fresh details. That habit turns an occasional task into something that takes ten minutes.
A good post can become a short email, a social update and a paragraph for your website. Save the original photo and wording together so you can adapt them in minutes, then compare which channel draws the most replies.
Common questions
Do posts expire?
Offers and events end on their dates. Regular updates may drop from view over time, so a steady schedule matters more than a single burst.
Will posting daily help me rank higher?
There is no proof that posting volume lifts rankings. Quality and usefulness matter more, and a modest schedule is fine.
This guide is general information. Search engines change how they work and their guidelines; check Google's current documentation for your situation. Nobody can guarantee a ranking.